"How much does a law firm website cost?" is usually the first question - and the hardest to answer honestly in one sentence. The scope varies so much that a bare number is misleading: a simple, well-optimised showcase is a completely different budget to an extensive site with a client panel and multiple languages. In this article we break it down: realistic ranges, what exactly drives the price and how to work out whether the investment pays off.
Short answer: in our price list a law firm website costs from PLN 5,000 net for a simple showcase, from PLN 12,000 for a site with practice-area pages and local SEO, and from PLN 26,000 for one with a client panel and automation. An English version is an add-on, and an AI agent is a separate monthly subscription.
Kluczowe wnioski
- Our price list: from PLN 5,000 for a showcase, from PLN 12,000 for a site with practice areas, from PLN 26,000 with a client panel.
- Price depends mostly on the number of practice areas, the scope of SEO and whether a client panel and English version are included.
- Work out the return on margin and on clients you would not have won without the site - not on the mandate's value.
- A fixed price agreed before the start protects you better than hourly billing.
What a law firm website's price depends on
The price does not come from the number of pages, but from how much real sales work the site has to do. A firm with one practice area and a simple form is a different project to one that wants to rank in Google for a dozen phrases, serve international clients and securely exchange documents through a panel.
- The number and depth of practice-area pages (separate pages for Google phrases).
- SEO scope - from basics to a full architecture for transactional phrases.
- A client panel with secure document exchange (especially for finance firms).
- An English version for international clients - localised, not translated.
- Enquiry-routing automation (an AI agent is a separate subscription).
- Ready content and photos vs writing and organising from scratch.
Think of it as a scope, not a "website". The more of these elements actually have to work on acquiring clients, the higher up the cost scale - but the bigger the potential return.
What it really costs - 2026 ranges
Below are the starting prices from our price list. This is a starting point for a conversation - the final quote depends on your specific scope.
| Scope | What it includes | Our price list |
|---|---|---|
| Showcase | One page, practice areas, proof, contact | from PLN 5,000 |
| Standard | Practice-area pages, expert blog, local SEO | from PLN 12,000 |
| Extensive | Client panel, automation | from PLN 26,000 |
What you get at each level
A showcase is a solid starting point: a clear specialisation, proof of competence, fast contact. It ranks mostly for the firm's name and basic local phrases. It works when most clients come by referral anyway and the site's job is to confirm credibility. If you practise alone, what is worth paying for is covered separately in A website for a solo lawyer.
Standard is a site that genuinely acquires: separate pages for each key practice area (optimised for the phrases a client searches), an expert blog and local SEO. It makes sense for firms that want part of their enquiries to come from search.
Extensive adds service tools: a secure client panel, enquiry-routing automation and an English version (an AI agent is a separate subscription). It makes sense when the site should not only acquire but also relieve the team and serve institutional clients. We cover the specifics in A website for a finance law firm.
Why a fixed price, not hourly billing
Hourly billing shifts the risk onto you: the longer the project runs, the more you pay, with no control over it. A fixed price agreed before the start reverses that logic - the vendor takes on the risk and is motivated to deliver efficiently. A good agency quotes after a conversation about your clients and goals, not after counting screens. The same principle applies in every industry - we cover it in How much a website costs.
How to work out whether it pays
The simplest calculation: how much you keep from one new client, and how many such clients a year can realistically come from the internet. For a firm serving businesses one mandate may be worth tens of thousands of zloty; for a solo practice, usually less. A site does not bring clients on its own: they arrive through referrals, Google and searches for your name, and the site has to convince them. So count the return cautiously - on margin, and on clients you would not have won without the site.
FAQ
Won't a cheaper site-builder page do?
It will, if you treat the site purely as a business card. If it is meant to help win clients, a site builder usually loses where the money is: it can be slower (and speed affects the user experience and, to a degree, rankings), looks templated and has a ceiling when it comes to a panel or automation.
What drives the final price the most?
The number of practice areas and the scope of automation. A simple, well-optimised site is a different order of magnitude to one with a client panel and multiple languages.
How long does it take to build?
Usually from a few to a dozen-plus weeks, depending on the number of pages and integrations.
Will I get an invoice, and is it a business cost?
Yes, but not always at once. In Poland a website worth over 10,000 zł bought together with the copyright is usually an intangible asset amortised over at least 24 months rather than expensed in one go. Agree how to account for it with your accountant before buying.
Summary
A law firm website costs as much as the real sales work it has to do - from PLN 5,000 for a showcase to tens of thousands for a site that acquires and serves clients. The key question is not "how much does it cost" but "how many clients should it bring" - and it is worth counting cautiously, on margin and on real sources of clients.
If you want to see what such a site should include, read the complete guide to law firm websites.