The most common question we hear on a first call is: “fine, but how much does it cost?”. We answer directly, because hiding prices behind a “custom quote” wastes everyone's time.
Price ranges in 2026
- Template / site builder ($500–1,500) - a site from a ready-made theme, up in days. Looks like thousands of others and usually loses in Google.
- Agency WordPress build ($2,000–4,000) - a custom design on someone else's engine. A compromise you pay for at every plugin update.
- Custom code (from $4,200) - a site written from scratch around your sales process. Our landing pages start at $4,200, company sites at $7,200, applications and stores at $12,500.
Where does the difference come from?
A website's price is really the price of three things: strategy (who should buy and why from you), execution (speed, design, copy) and a sales system (what happens to a visitor after they land). A template delivers only the second - in its economy version.
A $4,200 site that brings two premium enquiries a month pays for itself faster than a $1,000 site that brings none. Simple arithmetic: investment divided by client value.
How to check if it pays off
Divide the site's price by your average client value. The result is the number of clients after which the project breaks even. If a client is worth $2,500 to you, a $7,200 site pays for itself after three clients.
We publish exactly that calculator - prices, extensions and ROI - on our site. No email gate, no sales call.
Red flags in quotes
- Hourly billing instead of a fixed price - the risk is shifted onto you.
- No questions about your clients before the quote - a sign you'll get a templated process.
- “Free SEO included” - technical SEO is a standard, not a bonus.
A website is an investment, not a cost. But only when someone designed it to earn.