Google has been repeating the same thing for years: fast sites win. Core Web Vitals is how it measures that - three numbers that decide your search ranking and whether a client even waits for your offer to load.
The three numbers you need to know
- LCP (Largest Contentful Paint) - how many seconds until the main content is visible. Target: under 2.5s. Our builds: 0.4–0.6s.
- INP (Interaction to Next Paint) - how fast the page reacts to clicks. Target: under 200ms.
- CLS (Cumulative Layout Shift) - whether content “jumps” while loading. Target: under 0.1.
What speed does to sales
Google's and Deloitte's research agree: a 0.1s speed improvement lifts conversion by ~8%, and every second of delay can cost double-digit abandonment. Premium clients are even less patient - a slow site undermines brand credibility before they read the first sentence.
Speed isn't a technical feature. It's the first impression, a ranking signal and a conversion lever in one.
Why templates lose this race
WordPress themes and site builders load dozens of scripts “just in case” - carousels, animation libraries, trackers. That ballast can't be switched off without breaking the site. That's why a typical template scores 40–60 in PageSpeed, while sites written from scratch hit 100/100 - like our Nordhaus build, loading in 0.4s across three continents.
How to check your site in 30 seconds
Go to pagespeed.web.dev, enter your address and look at the mobile score - that's the one that counts. Below 70? You're losing rankings and clients every day. That audit is where we start every project - and we show it to the client before and after launch.