An agent or agency owner asking "how much does a website cost" is usually asking something else: "will it pay off". In this industry the maths is unusually simple, because the commission from a single transaction runs into tens of thousands. If the site brings in one client a year, it pays for itself several times over. Let us break it down.
Short answer: a real estate website costs PLN 6,000-12,000 for a single agent, PLN 15,000-30,000 for an agency with a filterable listing base, and PLN 26,000-50,000 for a portal with integrations, an AI agent and multiple languages.
Kluczowe wnioski
- Realistic ranges: from ~PLN 6,000 for an agent site to PLN 26,000-50,000 for a portal with a listing base and integrations.
- The biggest price drivers are: a filterable listing base, CRM integration and an AI agent.
- The commission from a single deal usually covers the entire site - one of the fastest-returning spends in the industry.
- A developer and an agency need different sites, so the budgets differ too.
What the price depends on
The price does not come from the number of pages, but from how much work the site has to do. An agent's showcase with a form is a different project to a portal with hundreds of listings, filtering, a map and automatic synchronisation with a listing system.
- A listing base with filtering, a map and search.
- Integration with a CRM or listing system (automatic updates).
- A panel for adding and editing listings yourself.
- An AI agent qualifying enquiries and booking viewings.
- Local SEO: separate pages for districts and property types.
- An English version for international clients and investors.
What it really costs - 2026 ranges
| Scope | What it includes | Approx. price |
|---|---|---|
| Agent / small brand | Personal site, selected listings, contact, valuation | PLN 6,000-12,000 |
| Real estate agency | Filterable listing base, panel, local SEO | PLN 15,000-30,000 |
| Portal / developer | Integrations, AI agent, multiple languages, automation | PLN 26,000-50,000 |
You can estimate a quote for your scope in the calculator - it takes a minute.
How to measure the return
Take your average commission from one transaction and ask: how many clients a year should the site bring. With a commission in the tens of thousands, one extra transaction covers the whole investment, and the site keeps working for years. That is a very different calculation to monthly portal promotion fees, which disappear the moment you stop paying.
There is added value the first calculation misses: contacts collected on your own site stay with you. A portal lends you a client for one transaction; your own database works for years to come.
What lifts the return the most
Three elements make the biggest difference. A seller section with a free valuation - because property owners are the most valuable clients. An AI agent that replies instantly and books viewings after hours, because in real estate speed wins. And local SEO on phrases like "apartments for sale [district]", which captures buyers with real intent. We cover this in the complete guide to real estate websites.
FAQ
Will a cheaper template site do?
It will as a business card. With a listing base, filtering and CRM integration a template quickly hits its ceiling, and slow-loading heavy galleries cost you real enquiries.
Can I add listings myself?
Yes - a self-service listing panel is standard. Alternatively, listings can sync automatically from your system.
How long does it take?
From 4 weeks for an agent site to 8-12 weeks for a portal with a listing base and integrations.
Summary
A real estate website costs from a few to several tens of thousands, depending on how much it really has to do. But the right question is: what is one extra transaction a year worth - because with commissions in this industry, the answer almost always comes out positive.
Calculate a quote, or start with the guide to real estate websites.