Case study · Bespoke premium furniture

Forge & Oak

An oak furniture workshop sold tables for €5–15k, but every quote took three days of emailing. Half the clients gave up before ever seeing a price.

Year

2025

Timeline

9 weeks

Stack

Next.jsKonfigurator produktuCRMStripe

forgeandoak.com

01The challenge

A configurable product — wood species, dimensions, finish — doesn't fit a standard store. And without an instant quote, a high-ticket client goes wherever they get an answer immediately.

02What we built

We built a configurator that prices the table live as it's composed: the client sees the price at every change and sends a ready specification to the workshop with one click.

A configurator with live pricing across 400+ combinations
A PDF specification generated automatically for the workshop
A B2B track for architects with partner pricing
A portfolio gallery building price justification

03The results

+178%

average order value

3 min

from landing to full quote

+90%

architect (B2B) enquiries

„The configurator does the work an entire sales team used to do. We get to focus on the wood.”
- Co-founder, Forge & Oak

More work

Maison V.

Premium store — jewellery

+212%

Lexa & Partners

Law firm

+40%

Nordhaus

Real estate developer

0,4 s

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