Case study · Premium store — jewellery

Maison V.

A premium jewellery brand was selling five-figure pieces on a store that looked like thousands of others. Clients compared prices instead of falling in love with the product.

Year

2026

Timeline

8 weeks

Stack

Next.jsHeadless commerceStripeAgent AI

maison-v.com

01The challenge

The template store took over 4 seconds to load on mobile and lost clients before checkout. A high price needs a shopping experience that defends it — and that can't be bought in an off-the-shelf theme.

02What we built

We rebuilt the store from scratch in Next.js: cinematic product presentation, micro-interactions on every gesture and an AI agent advising on jewellery like a boutique concierge — at 11 PM too.

Custom Next.js frontend rendering products under 0.6s
A shopping experience designed for a high cart value
An AI agent advising on choice and sizing 24/7
Checkout cut from 5 steps to 2

03The results

+212%

average order value

+64%

mobile conversion

0,6 s

LCP on 4G

For the first time the site sells the way our product looks. Clients write that just browsing is a pleasure.
- Founder, Maison V.

More work

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