Case study · Premium store — jewellery
Maison V.
A premium jewellery brand was selling five-figure pieces on a store that looked like thousands of others. Clients compared prices instead of falling in love with the product.
Year
2026
Timeline
8 weeks
Stack
Next.jsHeadless commerceStripeAgent AI
01The challenge
The template store took over 4 seconds to load on mobile and lost clients before checkout. A high price needs a shopping experience that defends it — and that can't be bought in an off-the-shelf theme.
02What we built
We rebuilt the store from scratch in Next.js: cinematic product presentation, micro-interactions on every gesture and an AI agent advising on jewellery like a boutique concierge — at 11 PM too.
03The results
+212%
average order value
+64%
mobile conversion
0,6 s
LCP on 4G
„For the first time the site sells the way our product looks. Clients write that just browsing is a pleasure.”
More work
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