Case study · Law firm

Lexa & Partners

A boutique firm serving corporate clients in London had a strong offline reputation — and a website that undermined it. Enquiries landed in an inbox and waited days for a reply.

Year

2025

Timeline

6 weeks

Stack

Next.jsCRM automationSEO techniczne

lexapartners.co.uk

01The challenge

A corporate client judges a law firm in 30 seconds. The old site never answered “why them”, and the lack of automation meant competitors reached leads faster.

02What we built

We built a site that argues the case: outcomes, specialisations and the engagement process structured around the buying decision. Every enquiry lands in the CRM instantly, gets scored and enters a follow-up sequence.

Content architecture built for transactional keywords (SEO)
Automatic lead scoring and routing to partners
Follow-up in 5 minutes instead of 2 days
A case-outcomes section building proof of competence

03The results

+40%

enquiries in month one

2,3×

longer time on site

+85%

contact form completions

The site finally works like our best associate: it responds fast, to the point, and never sleeps.
- Managing Partner, Lexa & Partners

More work

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