Client projectSportswear

Vaxel

A manufacturer's site that designs the kit together with the customer.

The website of a Polish maker of personalised sportswear for teams and athletes. With a shirt configurator, an interactive size chart and a knowledge base, written from scratch for one thing: so that an order for a whole team can be placed without a single phone call.

Type
Client project
Status
In progress
Role
Design, code and launch
Scope
Website, configurator, size chart, knowledge base, CMS panel
Stack
Next.js, Custom CMS
The site in motion, recorded without editing.

Starting point

Team kits take weeks to order. The site had to cut that to one evening.

Vaxel designs, prints and sews everything in its own workshop in Poland. A team order, though, means a design, a logo, numbers and the sizes of twenty people, usually scattered across emails and chats. The site had to bring that process into one place and show the brand with the energy an athlete expects.

What the site had to do

  • The key facts visible without scrolling
  • The kit designed on the site, not in emails
  • Sizes collected without mistakes or follow-up questions

The decisions,one by one.

Vaxel: The first screen answers three questions

The first screen answers three questions

A team captain wants to know three things: from how many pieces, by when, and where it is made. The answers sit under the headline before anyone scrolls. Heavy slanted type and neon green do the rest: it looks like sport, not like a clothing catalogue.

  • Minimum order, lead time and place of production in one row
  • Two buttons: start a design or see the catalogue
  • Type and colour that carry the pace of sport
Vaxel: A configurator instead of emails with attachments

A configurator instead of emails with attachments

The customer sets the shirt colour and adds a logo, the team name and numbers, front and back. They see the result at once, and the finished design goes for a quote with one button. The maker receives a complete order instead of a thread of twenty messages.

  • Colour, text and logo placed on a live shirt preview
  • Separate front and back views
  • The design sent straight for a quote
Vaxel: A size chart that reads like a technical drawing

A size chart that reads like a technical drawing

An ordinary size table is a row of numbers that invites mistakes. Here the chosen size lights up in the table, and a drawing beside it shows exactly what each measurement means and how to take it. Sports sets and polo shirts have charts of their own.

  • The dimensioned drawing changes with the size
  • Children's and adult sizes in one place
  • Tolerance and measuring method stated plainly
Vaxel: A knowledge base that brings customers in

A knowledge base that brings customers in

The knowledge section answers the questions teams type into Google: what sublimation is and how to order kits without chaos. Every article leads to the configurator or to contact. The maker adds new posts himself, in a CMS panel written for his needs.

  • Articles written around buyers' questions
  • A custom CMS panel for content
  • Every post ends with a path to an order

Under the bonnet,the part nobody sees.

Code
Next.js, written from scratch, no template
Content
A dedicated CMS panel
Configurator
Custom-built, runs in the browser
Sales
Design and sizes sent for a quote from a form
Languages
Polish and English

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